With an inspiring start up story built on upon entrepreneurial ambition, craft, creation and traditional values of quality and originality, the Laura Ashley story remains synonymous with beauty and design. As the Laura Ashley story reaches over 70 years, the extensive heritage and rich archive continue to inspire collections that celebrate nostalgia through current trends and modern designs.
These thoughtfully curated selections are the fruit of a remarkable collaboration between Basford Brands and the talented Laura Ashley team in London. While staying true to the classic British charm that Laura Ashely is renowned for, the ranges have been developed for our unique Antipodean lifestyle, offering a fresh perspective for the first time.
Laura Ashley is synonymous with undeniably elegant patterns and designs and all things beautiful and decorative. These stunning new collections featured are no exception, with signature prints, sumptuous jacquards and delicate embroideries. As part of the collections, Laura Ashley have developed two coordinating plain fabrics to serve as a foundation, coloured to work across all collections, tying together the elements with their understated elegance.
